Some of you may have noticed that I have been making a few little changes to the Talk Direct Marketing (TDM) Image….And others may not even care, but I’m going to tell you all anyway!
TDM has been brought up to date to match me and my personality….a brand is all about personality after all is it not? After a year carving out my business I became embarrassed by the ‘corporate’ image that I had worked so hard to develop when starting up….Why? Because I’m not ‘Corporate. Those of you who have met me will understand, for those who haven’t yet had the pleasure :0) I don’t have anything against corporate organisations but my role is all about ‘People’. Working with people, for people, supporting and communicating and developing relationships with real people….So this has to come across in everything I do….Some have said why don’t I just focus on ‘Alex Beardsley The Brand’….I am not a *insert expletive as appropriate* I need an alter ego, and Talk Direct Marketing is a bit like my Superman Underpants….
I still stand by my original choice of ‘window shop design’ as it has gotten me to where I am today..
When I started out I needed to evoke trust in potential clients, create a brand and presence that would promote my services professionally….The extremely safe choice of ‘blues and greys’ I feel represented my perception of how others want to see professional marketing services….
Well now you’re all in for a treat because you are going to get my interpretation of my business….How I want others to see it.
What is your perception now?
The old safer talk direct marketing
This is my new logo…What do you think?
